Adam Goldenberg: Marketing Maven And Serial Entrepreneur

Adam Goldenberg has been a successful entrepreneur ever since he was a teenager. At 16 he founded an internet based company called Gamers Alliance. Three years later he sold the company to Intermix Media, the parent company of Myspace. They also offered him a job while he was still in high school. Adam Goldenberg quit high school, moved cross country and became a VP of strategic planning at Intermix Media. At age 20 the company promoted him to chief operating officer. He was the youngest person to ever become a publicly traded company’s COO.

At Intermix Media Goldenberg met and began to work with Don Ressler. Together they created and ran Intermix’s marketing arm Alena Media. Soon it was generating hundreds of millions of dollars and was Intermix Media’s primary source of income on MatrixPartners.com. When Intermix Media was bought by News Corp in 2005, Goldenberg decided to go out on his own. He went on to co-found Intelligent Beauty, an e-commerce brand incubator. He also co-founded the highly successful companies SENSA and DERMSTORE. Goldenberg also used his performance marketing skill to co-found JustFab, an e-commerce subscription fashion company that offers a personalized shopping experience.

Read more: Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)

JustFab has been Adam Goldenberg’s most successful company to date. It merges cutting-edge fashion and social interaction to market stylish on Instagram, comfortable clothing at affordable prices. The company now has millions of subscribers worldwide since opening in 2010. In 2013 Goldenberg and the JustFab team joined with actress Kate Hudson to create a new e-commerce activewear company called Fabletics. It has become a worldwide phenomenon which is growing by 35% each year. The company is also in the process of opening 100 brick and mortar stores over the next 5 years.

With JustFab and Fabletics Goldenberg and his business partners at http://vator.tv/person/adam-goldenberg have been able to combine innovate online marketing, efficient, effective use of social media, with their unique vision and an ability to identify and capitalize on trends. Goldenberg has also drawn on the experience he gained developing the health, beauty, media and marketing companies he helped to co-found and make successful. Goldenberg is involved with several other companies. At Crosscut Venture Management he’s an advisor and venture partner. He’s president of Brentwood Cosmetics and Alena LLC and Club W Incorporated’s director.

And Adam Goldenberg is still a young man and shows no sign of slowing down. Plus he’s surrounded himself with highly-skilled, talented professionals from whom he can learn.

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