EOS Lip Balm is a relatively new entrant to the lip balm market. Because it’s a relatively new entrant, it has uprooted some of the more established brands on the market through clever marketing and social media campaigns on Facebook. This product is shaped completely differently than ChapStick, and has gained the attention of celebrities. Celebrities love the product because it’s a great alternative to the other options out there on the market currently with it’s unique shape and design. This product was loved by the editors of all the popular fashion magazines, whom saw the product as a better option because of it’s colorful designs.
The great part about this product is that it sells, and it sells quite quickly. In most cases, the product sells over 1 million units over the course of 1 week. There is an interest in the natural and organic lip care space, of which EOS Lip Balm is a part. The company’s products have led to a massive amount of growth in the oral care space, and have become quite popular because they are in demand. EOS Specializes in the type of product which is able to drive and draw some of the best growth prospects.
The founder of the company spent many years working for some of the bigger brands such as Unilever/PepsiCo. The founder also noted that lip balm was a product that both men and women wanted to buy, so it offered a great option for people of both genders. Women wanted lip balm the most, but the founders of the company found that they were not enjoying the experience of applying lip balm. The product was designed to be tailored for the experiences of women, and found that women wanted to have the product be tailored to the needs of their Target market.
Thus, EOS took off because it offered the option that their customers were looking for. In listening to the concerns of their customers, they were able to create a very popular product which continues to be sought out by many.