Running a political campaign can be a costly affair that requires strategy and coordination to be successful at any level. The data collected during fundraising can be challenging to analyze and time-consuming due to its complexity and size. Without the necessary tools at disposal, information overload can hurt the campaign and cause a backlog for the staff in the long run.
Over the years, the amount of money spent on campaigns has risen considerably as the report from the Federal Election Commission shows. The report indicates that the average amount needed to win a senatorial seat is $10.4 million while that of the United States House of Representatives is $1.5 million. Even those elections at the district level have become more costly and complex.
Technology is advancing in every sector, and political campaigns are not left behind. Campaigners are now turning to campaign monitoring technology to adapt to the new era of campaign spending. The technology that was used before in the finance sector is now changing politics.
Among those leading the revolution is NGP VAN. This high-tech firm is the provider for Progressive and Democratic campaigns as well as other institutions and non-profit organizations. Using the firm’s technology, campaign managers can now organize data through online dashboards with graphs and charts. The most significant Democratic campaign in the US including President Barack Obama campaign’s fundraising, compliance, and voters, were carried out using the NGP VAN technology.
Digital fundraising in today’s world is no longer a limited-use. Firms like NGP VAN work hand in hand with other strategies such as social media, peer-to-peer, SMS and email fundraising campaigns. The potential to blend online contributions means that independent contributors can make small donations continuously as the campaigns progress. These platforms can help staff to build networks and help contribution requests reach out to many by using the campaign technology cultivated from a digital list of sponsors. Contributors can also check on their donations at any given time.
Platforms like NGP VAN aid in the fight for the idea that political fundraising is a type of charity, which may limit the success of a campaign. Alternatively, it stresses on the idea that political contributions do not offer the sense of benevolence. People give because of their own political and priority interest in the person running for office.
About NGP VAN
It was established in 1997 by Stu Trevelyan who is also the current CEO. The firm also has capable leaders on board such as John Lee who is the CTO, Amanda Coulombe who is the Organizing General Manager and Michelle Stephenson, the Chief Revenue Officer.