Richard Liu is the CEO of JD.com. He started the company in 1998 with few storefronts, and it would begin to gross nearly $9 million. As trends began to change Liu switched the focus of the company to more of an online platform in 2004. JD.com improve logistic system allowed them to deliver more goods to various parts of China. With the use of their own logistic system, JD.com would reduce the amount of damaged or lost items. Under the leadership of Liu, JD.com has grown to become a leader in online direct sales.
Liu ensured JD.com had quality goods and service. It helps the company build trust with their customers. Liu is responsible for JD.com becoming one of the first internet companies from China to be categorized as a Fortune 500 company in 2016. JD.com has become quite successful, and the revenue generated by the company makes them the largest retailer in China.