As one of the biggest firms in Asia, JD.com cares for the sustainability of its operations. Its efforts to promote sustainable operation is one of the biggest initiatives in China. In addition, JD.com, which is led by Richard Liu Qiangdong, also help communities to improve the country’s overall economy by giving jobs.
JD.com is one of the most committed companies in Asia to reduce the environmental footprint of its operations. As one of the biggest establishments in China and in the Asian region, the company knows how important it is to create an environmentally friendly operation. Richard Liu Qiangdong also thinks about the long-term impact of this initiative, so he built projects that can benefit the company in the long run. One example is the integrated solar photovoltaic (PV) power generation system which is attached in the roof of its Shanghai Asia No. 1 logistics center.
5,000 units of “new energy” delivery trucks are also available nationwide. These vehicles utilize “new energy”, which are either all-electric, hybrid, or hydrogen-powered vehicles. To boost its environmental effort in its logistics, the company also utilizes 100,000 “green boxes”. These boxes are made with thermoplastic resin, which is lightweight and has a longer usable lifespan than a paper box. JD.com also launched its JD Logistics Green Fund, in which the green box initiative is a part of.
Richard Liu and JD.com are also committed to helping communities where it operates. Its two goals are to enable access to their products to remote locations in China, as well as to help the economy of these places. JD managed to this in one shot by offering job fairs to remote locations. Over 25,000 recruits came from these job fairs and are integrated into JD’s warehousing and logistics work.
JD.com also took account of people from small communities who can supply a new range of products to the platform. Handmade products made by rural artisans are made available to the JD.com platform. This program already benefitted over 300,000 people and had sales of over $3 million. It also benefitted 90% of the poorest counties in China.
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