The Bradesco Bank has dominated the Brazilian banking industry for quite a long time. Since its establishment, Bradesco Bank has grown by leaps and bounds, where it has been serving close to 30 percent of one the Latin America Market. However, some of the recent developments in the Brazilian banking industry have altered the landscape making the bank lose its dominance in the country to their rivals Itau Unibanco. As a result, Bradesco Bank needed to make some quick changes to salvage the situation and swing back to the top position. Lucky enough, the bank has some of the best minds in the Brazilian banking industry that helped the bank regain its market leadership.
Luiz Carlos Trabuco Cappi leads Bradesco to acquire HSBC branch
Before taking over as the President of Bradesco Bank, Luiz Carlos Trabuco Cappi served in the bank in various leadership positions. Luiz is considered as one of the most experienced employees having worked in Bradesco since when he was 18 years of age. Luiz Carlos Trabuco Cappi started out as a bank clerk, and then rose through the ranks to the top management.
Luiz Carlos journey to the top wasn’t easy. Luiz has served in almost every department in the bank where he held various positions according to jusbrasil.com.br. Therefore, he understands how Bradesco Bank works more than any other leader. It is for this reason that Luiz was bestowed the different leadership positions.
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Throughout his career in the bank, Luiz Carlos Trabuco Cappi portrayed exemplary leadership skills. His leadership attributes were put to the test when he was tasked with leading the Insurance division of the bank for four years. At this time, Trabuco surprised many by delivering beyond expectations despite the fact that he had little experience in the area of insurance. Luiz managed to lead the Insurance division through the turbulent economic times and even made it one of the best in Brazil. His efforts bore fruits when he won the Insurance Personality of the Year twice, in 2003 and 2007.
Appointment as the Bank’s President
After leading the insurance division for four years and making it the best in Brazilian banking industry, Luiz Carlos Trabuco Cappi was given even greater responsibilities. In 2009, Luiz Carlos Trabuco Cappi was appointed to the position of the company’s President. The appointment came at a time when Bradesco Bank faced a string of challenges. At that time, Bradesco had lost their market dominance to their bitter rivals and also the bank’s asset base was diminishing. With these challenges, Bradesco Bank had begun to lose both customer and investors’ confidence with the financial institution.
As Bradesco faced these challenges, their rivals were quickly expanding. Thus, Bradesco needed to make a quick change to remain afloat in the volatile market. In what is considered as one of the best financial deals in Brazilian banking industry, Luiz Carlos Trabuco Cappi led Bradesco bank in acquiring HSBC branch for 5.2 billion dollars.
When the deal was completed in 2015, Bradesco bank regained its market dominance by increasing its customer base, branch network, and asset base. Through his vast experience and skills in the banking industry, Luiz Carlos Trabuco Cappi managed to consolidate Bradesco’s position in the Brazilian baking industry.
Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco