Evolution of Smooth, or EOS for cool points, is a beauty care brand that got their start seven years ago. The company started with a lip balm that they placed on shelves at Kohls, Walgreens and Ulta stores. The lip balm was quickly noticed by a couple of beauty magazine editors, followed by celebrities. And now, EOS is a top-selling lip balm and beauty care brand. They sell more spheres of lip balm each week than Chapstick, and currently serve as the 2nd most popular balm on the market.
Surpassing a company that has over 100-years at the top isn’t easy, but EOS accomplished this amazing feat in this short time. Other companies should follow in the footsteps of EOS lip balm, because accomplishing this greatness isn’t difficult if you’re willing to listen to consumers. EOS listened to consumers, and heard what they wanted in the lip balm. And then, they created that product. EOS done something right, and the proof is in the one million units sold weekly.
When you buy EOS lip balm, you’re buying:
A fun, trend-setting product
An organic, all-natural product
Your choice of eight fun flavors, including Sweet Mint, Strawberry Sorbet, and Pomegranate Raspberry
Affordably priced lip balm that keeps the lips soft and smooth
A product from a company that cares for their customers, and who listens to what they want
EOS Lip Balm is a relatively new entrant to the lip balm market. Because it’s a relatively new entrant, it has uprooted some of the more established brands on the market through clever marketing and social media campaigns on Facebook. This product is shaped completely differently than ChapStick, and has gained the attention of celebrities. Celebrities love the product because it’s a great alternative to the other options out there on the market currently with it’s unique shape and design. This product was loved by the editors of all the popular fashion magazines, whom saw the product as a better option because of it’s colorful designs.
The great part about this product is that it sells, and it sells quite quickly. In most cases, the product sells over 1 million units over the course of 1 week. There is an interest in the natural and organic lip care space, of which EOS Lip Balm is a part. The company’s products have led to a massive amount of growth in the oral care space, and have become quite popular because they are in demand. EOS Specializes in the type of product which is able to drive and draw some of the best growth prospects.
The founder of the company spent many years working for some of the bigger brands such as Unilever/PepsiCo. The founder also noted that lip balm was a product that both men and women wanted to buy, so it offered a great option for people of both genders. Women wanted lip balm the most, but the founders of the company found that they were not enjoying the experience of applying lip balm. The product was designed to be tailored for the experiences of women, and found that women wanted to have the product be tailored to the needs of their Target market.
Thus, EOS took off because it offered the option that their customers were looking for. In listening to the concerns of their customers, they were able to create a very popular product which continues to be sought out by many.
Lime Crime is a makeup company created by Doe Deere. Recently, the company released two fun new products via Doll’s Kill. The products are in the metallic line for the eyes and the lips. These items first hit the company in June. Superfoils is an eyeshadow that is activated by water. It goes on as a dry liquid, but by using a small amount of water, there is a metallic appearance with the product while it’s on the eye. This is a product that reached the top of the social media talks almost overnight because of the sheer beautiful look that is offered by the product.
Another product by Lime Crime that has taken the makeup world by storm is Metallic Velvetines. These are based on the original Velvetine design, but there is a shimmer with the new line. From Vibe to Posh, there are a few different colors to choose from that will give the lips a bit of sparkle. Combined with the Superfoils by Lime Crime, women can now have the beautiful look that they desire for a night on the town or when they are spending time at home and want a fun appearance.
Many of the fans of Lime Crime share their pictures and desires for more metallic products on sites like Instagram. Some of the Superfoil color combinations include silver and gold, blue and green and rose gold and olive. Each color goes well together and can easily be seen on the eyes. Shades of the Velvetines are a bit darker than the originals, but they do have a brilliant sparkle. Find out more about the brand on social media, including Tumblr, and Facebook.