Nina Vaca lives a life only a few can imagine. She is the current CEO and chairperson of Pinnacle Group. Pinnacle Group has grown from a startup into one of the fastest expanding IT companies in the United States. This alone is an indication of the determination she has towards achieving her personal and career objectives.
Vaca’s journey to becoming one of the most influential figures in the business and IT industries began after she completed college. Vaca, an Ecuadorian immigrant, had only her talent and the will to succeed. Today, Vaca has earned a top status in the entrepreneurship world. Barack Obama, the former president of the United States, appointed her Presidential Ambassador for Global Entrepreneurship.
From an immigrant woman’s point of view, Vaca is well aware of the struggles that minority groups face every day. To help others like her pull themselves back up after hardships, she invested in a program that focuses on empowering minority groups. Pinnacle Group partners with Dallas Independent School District and the Dallas County Community College District. Together, they support high school students and help them discover their strengths early and pursue their dreams.
Vaca’s desire to give back to society goes beyond borders back to Ecuador, her country of origin. After the 2016 earthquake, Vaca knew that she had to do something to help the victims of the tragedy. Although her efforts couldn’t reach the entire affected population, she made a significant impact in the lives of the affected individuals. This shows how one determined person can achieve a lot within a relatively short duration.
The onset of digital mediums and networks has revolutionized the world of marketing and created better and more improved ways of marketing. Many brands and business utilize digital marketing to improve their organizations and increase their sales; however, not all do it correctly. A lot of the marketing strategies used by brands for digital marketing are counterproductive and unsuccessful. Luckily, Steve Lesnard provides insights on how one can leverage digital platforms to advertise their brands successfully. Stevel Lesnard strongly encourages brands to focus their strategies on the consumer and not the product. The marketing of the product should be centered on the customer and the consumer benefits that they can get from the product.
Steve Lesnard recommends two main principles to use when coming up with marketing strategies.
- Simplify to make it memorable
Marketing strategies need to exude simplicity and convey a message for consumers to remember. Brands that come up with complex marketing strategies for digital platforms often become unsuccessful because the message gets lost in translation. For instance, the slogan should be simple and easy to remember. One exceptional example is 10k songs on your phone by iPod which is their marketing slogan. This slogan not only relays the consumer benefits of purchasing an iPod, but it is also simple. It taps into the emotions of consumers and provides them with a set list of music to listen to on the go.
- Bring it to life
The marketing strategy needs to be real to be believable. Making the product real is done by bringing it to life. Steve Lesnard strongly advocates for the use of videos for bringing products to life. For example, Yeti positioned their products in the lifestyle of their ambassadors to show their consumers of its benefits. Through the videos, they were able to show how their products could cool and warm water for you at the comfort of your home. There are plenty of other creative ways that one can bring a product to life one of them being through the use of testimonies.
In conclusion, when looking for a marketing strategy, it is important to ensure it relays customer benefits and is creative and simple.
Throughout his long and storied entrepreneurial career, Hussain Sajwani has consistently demonstrated a deep desire for letting his cultivated business-knowledge become his vehicle for generating ideas and growing his business ventures. The DAMAC Owner currently heads up the leading Middle Eastern real estate development firm DAMAC Properties and has also been deeply involved in the catering and hospitality industry over his long business career. Hussain Sajwani was born in the Middle Eastern nation of Dubai during the 1956 calendar year and was noted for excelling in many different areas during his youth. One of these areas was in the realm of entrepreneurial endeavours. Coming from an entrepreneurial family, he learned a great deal from helping his father in running the family’s business. The lessons that Hussain Sajwani learned during that time period would eventually help him to go on and become the DAMAC Owner. Hussain also displayed a huge propensity for academic success and this led him to the opportunity to study at the University of Washington in the USA. This opportunity allowed the DAMAC Owner to obtain a degree in Industrial Engineering and another in Economics.
When Hussain Sajwani returned to his native Abu Dhabi, he took up a position with GASCO for a time but soon moved on as he had become interested in starting a catering business. By applying his business acumen to this endeavour, Hussain was able to grow this business quickly and to develop the wealth that would eventually allow him to start DAMAC Properties in 2002.
This catering firm of Hussain’s became known by the moniker of Global Logistics Services. A large part of the company’s business was generated by a contract that he was able to garner with the armed forces of the USA. Through this contract, he was able to provide meals to army forces stationed in the Middle East in countries such as Saudi Arabia, Kuwait and Qatar. Hussain Sajwani even branched the firm out into the hotel business. Today, Hussain’s focus is on his role as the DAMAC Owner. DAMAC Properties is the real estate development agency that has been responsible for the construction of properties that range from commercial and residential to recreational. Some of the most iconic Middle Eastern structures to go up since 2002 have been a result of the work of DAMAC Properties.