ClassDojo has been widely accepted by both teachers and parents in the United States, with 2 in 3 schools using the app. Its impressive reach has encouraged the company to begin monetizing the communication platform. The primary process involves charging both parents and teachers for extra contents.
The app has been able to trounce its competitors to become the favorite application among educators and parents. ClassDojo has established a strong connection between teachers, parents, and students. It has also empowered each of these parties. Mrs. Rhodes, for instance, uses the platform to share class pictures with parents. She adds that many parents like the pictures, especially those from early days of the school and art projects. Mrs. Rhodes is also pleased with the app’s ability to inform her if the parents watch a video or open a class photo. She is a teacher at Bel Aire School in Tiburon, California.
Sam Chaudhary, Class Dojo co-founder and CEO, is pleased with the success of the application. He points out that the app has enabled parents to interact with their children. Parents are able to learn what happens in schools, which is a plus in the education system. The constant communication between parents and teachers has also improved the relationship between the teachers and parents besides helping with children’s growth.
After successfully connecting teachers and parents, ClassDojo is now entering the monetization stage. Unlike other free applications that make money from selling advertisements, the company will focus on marketing educational content through the app. With its widespread reach, the app forms the best platform to sell educational videos to teachers and parents. The videos will also focus on helping the community created by the application to bring ground-up change in the education sector. The monetization will enable the company to generate revenues. This information was originally mentioned on Inc.com as explicated in this link http://www.inc.com/salvador-rodriguez/classdojo-monetization-slack-classrooms.html
ClassDojo is a communication platform, which is designed to be used in the classroom. The application connects teachers and parents through shared photos, videos, and even private messages. This interaction serves to bring a positive culture in the classroom. It has also enhanced the relationship subsisting between students and teachers.
Currently, the application is used in over 90 percent of K-8 schools in the United States. At least over 180 countries across the globe are using the platform. ClassDojo is available in over 35 languages. The app is free and can be downloaded from either Apple Store or Google play. It was named in the list of 35 Most Innovative Apps of the Year 2016.